Stock Image12 About Us, Meet the Makers

Meaningful Charm

Our Labour of Love

What we are about - We are a husband and wife team that work together to create the beautiful world that is Meaningful Charm

A little bit about me, I’m Craig, 42 years old and a bit of a cheeky chappy. I live with my wife Rachel in Shropshire and we have been together for over 25 years. My wife’s hobby became my business – she is very creative and loves to spend hours beading up a new creation. Meaningful charm was born because many of her creations are inspired by life, personal situations, feeling and emotions. I love to write so we combined the two interests to create detailed stone information to go with her crystal jewellery pieces and our best selling carded poem jewellery. As I write more, she designs to match it and we have an ever growing product selection that’s unique.

Every piece has meaning and it's not just jewellery, its personal
Awards & Achievements
Our Philosophy

We spend hours on end sourcing the best quality materials so that you are not disappointed with your purchase. We think it’s very important to know what metal is being used especially with skin allergies these days. All our Gemstones are ethnically sourced to ensure the highest quality. All of our findings are silver plated, Surgical Steel, gold plated or sterling silver purchased only from UK including ear wires, chain and even the jump rings because quality matters especially if it doesn’t cost the earth. 

We also have a rule about order quantity – We limit orders received to no more than 20 orders per day because it’s important that each piece is finished to perfection. Too many orders mean that time on each piece is shortened and for our customers this is not acceptable. When you place an order with us your allocated your own time slot for the piece to be completed and we focus only on you for that whole time. 

Because so many of the pieces are personal in terms of its meaning we feel connected to you, for example an order for a baby loss keyring makes us sad and we are thinking of your pain whilst processing your order. Each piece created is sharing the love and connecting the world one order at a time.

Every purchase is created with a lot of love, time and attention so that you are pleased with your order when it arrives. 

Take a look at our delivery page to see all the details about how long your order will take to arrive.

We also were nomination for the Luxe Best Gift Awards in 2022


"Bought for Brownies group, will definitely be ordering more in the future. Thank you."
Owl Bracelet, Spirit Animal Wish Bracelets, Animal Bracelet, Animal Gifts
L Bush
"Brilliant service, a nice quality pair of keyrings and super quick delivery. My mrs was made up with the gift."
Pink Swear Keyring Set, Pinky Promise, Boyfriend gifts, girlfriend gifts, husband gifts, wife gifts, anniversary gifts, best friend gifts, message gift, long distance
"Lovely item and very fast postage"
Mother & Daughter Bracelet Set, Stacking Bracelets, Long Distance Gifts, Mothers Day
Emma G
"Loveeeeeee, cute little added gift I’ll be wearing too xxx"
Fertility Bracelet, Gemstone, Crystal Healing, IVF, Pregnancy Aid, Fertility Gifts, Rose Quartz, Moonstone, Aquamarine, Adjustable